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Entries in ROI (1)


Creativity and ROI

Creativity isn't hampered by pesky parameters or rules established by the client. In fact, creativity is like a magic box -- exactly as big as it needs to be on the inside, regardless of how big it looks from the outside.

Here's a column I wrote several years ago for The Meeting Professional. Although the context was meeting production, it really applies to any creative project.

Creativity and ROI