Summer 2012 Update

It's been a bit more difficult keeping this site updated than I anticipated... thankfully, it's because there's a lot of work coming through. Unfortunately, because much of my work is for other agencies, I can't really link to it from here or claim "credit" for it -- you know how it goes.

One direct client that's been kind enough to let me link is Lebanon Seaboard -- they own brands like GreenView with GreenSmart fertilizers, Preen lawncare products, and Lyric Wild Bird Food. In addition to working on the 2012 and 2013 catalogs for those brands, I also write their monthly/quarterly newsletters. It's been quite an education! Here's the latest issue of the GreenView newsletter:  http://www.greenviewfertilizer.com/newsletter/issues/summer-2012

Agencies I've been proud to work with over the past year include Emerge Partners, Accelerate Media, Brand Cool, Spoon Events and a few others.

As far as types of work -- it's been a little bit of everything, including product naming and positioning, audience messaging, technical writing and white papers, web strategies, information architecture and copy for interactive apps, special messaging for crisis management, e-newsletters and loyalty program maintenance, customer lifecycle communications and direct marketing. Good mix of B2B, consumer direct, and channel... end clients have included Cisco Systems, Kahlua, Chivas Regal, AT&T and many others. I've also developed proposals for some of my clients, and even participated in a major pitch -- for which I had to ditch my flip-flops!

Hope you're enjoying your summer -- and if you find yourself in need of strategic copy help, creative direction, concept development, ghost writing, etc. -- give me a call!