WORK SAMPLE: Chivas Regal Loyalty Program

As a contract copywriter and creative director for Emerge Partners, I had a lot of fun working on several brand loyalty for their client, Pernod Ricard. We generated frequent emails to loyal fans of their premium beverage brands. Part of the assignment was to master the unique voice of each of the brands, including Chivas Regal, Absolut, Kahlua, Jameson, etc. For some of the campaigns, we even had the very unusual opportunity to write "up" to a very educated demographic (rare in retail). A couple of Chivas Regal email examples below.

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