Copywriting

There's an art to writing copy that goes beyond mere statement of fact. It's about making a connection with your audience. Sometimes that calls for a clever turn of phrase. Sometimes it takes the truth, in plain, simple language. But it always takes skill, experience and a deep understanding of the emotional weight carried by one word over another. That's a copywriter's chief skill.

Over the years I've tackled every marketing tactic from skywriting to screensavers. I've even named a tool or two, toed up to a few dozen taglines, teased a president and tickled a pope.

Here's how I can help:

• Direct Mail (letters, post cards and other mailers, from concept to complete copy)
• Brochures (as short or long as you have budget to print)
• Other Print (FSIs, invitations, sales materials, end cap displays, etc.)
• Online (web copy, organic SEO, banner ads, email blasts, etc.)
• Branding (naming conventions, taglines, positioning, audience messaging and more)