Video Example: Golisano Children's Hospital
Thursday, March 10, 2011 at 9:03AM
Jim Tausch in Creative Direction, Videos, director, events, fundraising, producer, story telling

The power of moving image is its ability to tell a complete story. This video was produced by Dixon Schwabl during my time there to be used during a fundraising event for the Golisano Children's Hospital. The objective was to raise money to purchase specialized anesthesia equipment, but it does more than that -- it paints a picture of hope, caring, love, and mission.

To put this video together on a tight budget, planning was critical... we had to know what we were going to shoot, and how.  Since it was "unscripted" we then had to pull the story out of the material that we shot. Finally, pacing, music, graphics -- all the elements had to come together to create the perfect "event" video.

I point out that the first and most important showing of this video was at a fundraising event for a reason. When producing a video to be shown on a big screen in a darkened room, to a large crowd of people, you need to think in terms of the group dynamic and overall experience... for example, white flashes in the video will momentarily brighten the room, and viewers may catch a glimpse of their neighbor's face... music also affects an audience deeply, especially sudden changes in styles or tone.

Update: Sorry -- video embedding prohibited by Dixon Schwabl -- you can view the video on their YouTube channel, dixonschwabl.

 

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